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What is Good for Earth is Naturally Good for You and Easy to adopt too !

The inspiration behind Avni comes from Sujata's personal experience.

A menstruator for 18 years now, commercial pads have always caused rashes and irritation. 10 years back, I decided to do something about it. I was scared of using the menstrual cup so I decided to try cloth pads. My hectic travelling job was making it a bit tough to use them on all days. So I adopted a period routine of using cloth pads during the night while at home, holidays or low flow days. I loved them so much that I eventually shifted to them on all days, even during travels. Even today I alternate between cloth pads, cup and cotton disposable pads during the 5 days of periods. All depending on my schedule and travel plans.

We know every period is different. At Avni we make clean, tested, sustainable, functional products that work for you. We care for Mother Earth while we are at it.

Our mission is to make Sustainable Menstruation Easy and Accessible for All.

Laboratory tested products

We make sure all intimate use products are laboratory tested for biocompatibility, Antimicrobial effect and toxic effluents that they put out in the environment 

Body inclusive range of products

We take pride in the fact that we are India’s first and only brand to have a wide range of sizes in cloth pads and panty liners. 

Women as a part of our ecosystem

Women from Rural to Urban areas are an integral part of our manufacturing to sales ecosystem

Holistic care for you

Avni means The Earth. We are reinventing the way you experience your menstrual cycle. We take a modern appraoch to the time tested, ancient ways of managing menstrual cycles with high quality, natural ingredients you can trust.

Empowering Women

Each Cloth pad you buy is handstitched with love by our tribe of amazing women across various parts of rural India. With every pad you purchase one women walks with pride toways financial independence

Give back

We partner with social enterprises towards empowering women and girls with education and good quality products.

Our community of amazing women, doctors and experts are there the help you all along.

We only use the best ingredients that are zero waste and ethically sourced!

When we say best, we don’t just mean what’s best for you; we also mean what’s best for the planet. We go to great lengths to ensure all of our ingredients are organic and all of our products are non-toxic. All of our packaging is 100% recyclable and eco-friendly. So feel free to pamper yourself.

Our products are proudly Made in India !

We believe that true empowerment comes when you trust local ingredients and local skills


For you and Mother Earth. By producing zero-waste products, hosting educational workshops, we seek to change the narrative on menstruation in India